The Label for Sombra: a Mezcal liquor

Joseph has recently completed designing a label for a mezcal liquor for Betts and Scholl, the sommelier Richard Betts (of The Little Nell in Aspen), and Miami Beach art collector Dennis Scholl. Betts hunts down the quality vines and Scholl procures artists to design the labels. The company has released a total of seven vintages of wine since 2003. On Thursday June 12, Betts & Scholl announced the release of its first ever distilled liquor: a mezcal called Sombra, that will be accompanied by one of the industry’s most unorthodox pieces of label art yet. The image, produced by Joseph as part of the Aspen-based art collective WKRPinc is an abstraction of a Mexican soft-core comic — a figure that Scholl merrily explains, “looks like turtles humping.”

 

 

 

 

 

 

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